There’s little about radio and Chicago radio that Clark Weber does not know something about. Clark Weber is also in the middle of writing a book chronicling the history of Chicago radio: Clark Weber’s Rock and Roll Radio: The Fun Years, 1955-1975.
Most recently Clark Weber has been working on serving the senior market, those 50 and above. Several years ago Clark set up his own agency, Clark Weber Associates, to serve what he viewed as an underserved market.
“My 40 years on the air as a DJ, program director and talk show host has taught me well as to what words will and will not sell a product,” he says.
Clark set up this blog to talk about issues he thinks are important to this market and better ways to serve that market. He has a separate blog covering Chicago radio.
Check Wikipedia for a full profile of Clark Weber.
Click here for Clark Weber’s Web site.
Hi Clark, just read your latest entry and I think it’s great…thanks for sending that along. Take care and talk with you soon.
Dave